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FAQs

Business To Business marketing has so many questions that would b

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What is B2B data?

Simply put, Business to Business (B2B) Data is relevant business and contact information of a given company. It's primary used to fuel marketing and lead generation campaigns. The better the quality (accuracy & how recently it was confirmed) the better your results will be. 

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The information contained in a typical B2B list would include general company contact details like the switchboard number, address and general email (enquiries@). Then any senior decision maker contact details like full name, job title, email and direct dial if available. Then there's information available from Companies house like the associated SIC codes used to categorise the company (e.g. SIC code 7379 is typically used by IT Support Companies), any financial information such as their recently filed turnover, established date, number of employees (per site or nationally) and anything else available

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The good news is with this information, you can see it's quite easy to hone in on very specific types of companies. Be aware though every time you add another layer of criteria, the amount of available data will shrink and it's no good starting a campaign with 12 target companies. Albeit they might be the first ones to receive a call/ email.

  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • Who do you typically speak to in a given day? (Not who do you work for.)
    Directors of Small to Medium Businesses. CIOs Heads of Finance Everyone in schools, Colleges and Universities Middle management, upper and C-Level in Corporates A huge amount of receptionists/ PAs and 'gatekeepers' - and we have quite the knack for getting them on side.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
  • Do you build data or buy data?
    90% of our campaigns we buy brand new B2B data with key decision maker contact details, including emails. Most of our clients don't have an engaged and up to date sales pipeline. So we make them one. We only purchase from the most reputable data creators in the UK. B2B Data creators actually put the phone calls in, have the audit trail of permission and from what I've seen, have the lowest bounce rate. The data is on a 12-month licence so after 12 months, if there isn't explicit permission to continue contacting them, we'd have to repurchase the data to market to them so you know.
  • Which is better; inbound or outbound marketing for B2B services?
    If you were on the dancefloor, outbound marketing would be the one walking over and asking you to dance. Think targeted audience, direct method, proactive approach. You've got a service that a specific audience would benefit from and you want to let them know whilst starting to build a relationship to see if what you offer is something they genuinely want or need now, or at some point in the future (sales pipeline building). Actually speaking with potential customers is by far the quickest way to ascertain (if done properly) their needs and see if they are ideal to becoming a new client. Inbound marketing is on the other side of the dancefloor peacocking for your attention, in a good way. It's indirect so there is no risk of interrupting someone's day and the goal is to attract and engage through creating and distributing valuable and relevant content. Depending on your offering, both will work but if you want either quicker results or to start building & nurturing relationships, go outbound. If you want people to visit you when the time is right and they're searching for your services (and you stand out more than your competitors) then inbound could be best. If you can have both running at the same time, then the whole becomes bigger than the sum of it's parts and you'll drastically increase your chances.

B2B data sources

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There are two groups of B2B data: internal data and third-party external data. The internal data is data of contacts you have collected yourselves. This could be from the business card fish-bowl at an exhibition, from subscribers on your website, contacts you've added to a CRM from Linkedin or any other area. 

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If your internal data is up to date and they're engaging regularly, this is considered excellent data and invaluable to any sales and marketing campaigns.

 

Most people we work with don't have a goldmine sat there of very warm, ready prospects. So they either require a refresh of their old data before a campaign starts (are they still actively trading, checking each contact is still at the business, the contact details are correct or if anyone new has taken the position) or there isn't anything worth starting with so it makes more sense to purchase a brand new list of contacts that meet your specific requirements from a third-party external data provider.

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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
  • Who do you typically speak to in a given day? (Not who do you work for.)
    Directors of Small to Medium Businesses. CIOs Heads of Finance Everyone in schools, Colleges and Universities Middle management, upper and C-Level in Corporates A huge amount of receptionists/ PAs and 'gatekeepers' - and we have quite the knack for getting them on side.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.
  • Do you build data or buy data?
    90% of our campaigns we buy brand new B2B data with key decision maker contact details, including emails. Most of our clients don't have an engaged and up to date sales pipeline. So we make them one. We only purchase from the most reputable data creators in the UK. B2B Data creators actually put the phone calls in, have the audit trail of permission and from what I've seen, have the lowest bounce rate. The data is on a 12-month licence so after 12 months, if there isn't explicit permission to continue contacting them, we'd have to repurchase the data to market to them so you know.
  • Which is better; inbound or outbound marketing for B2B services?
    If you were on the dancefloor, outbound marketing would be the one walking over and asking you to dance. Think targeted audience, direct method, proactive approach. You've got a service that a specific audience would benefit from and you want to let them know whilst starting to build a relationship to see if what you offer is something they genuinely want or need now, or at some point in the future (sales pipeline building). Actually speaking with potential customers is by far the quickest way to ascertain (if done properly) their needs and see if they are ideal to becoming a new client. Inbound marketing is on the other side of the dancefloor peacocking for your attention, in a good way. It's indirect so there is no risk of interrupting someone's day and the goal is to attract and engage through creating and distributing valuable and relevant content. Depending on your offering, both will work but if you want either quicker results or to start building & nurturing relationships, go outbound. If you want people to visit you when the time is right and they're searching for your services (and you stand out more than your competitors) then inbound could be best. If you can have both running at the same time, then the whole becomes bigger than the sum of it's parts and you'll drastically increase your chances.
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