FAQs
Business To Business marketing has so many questions that would b
What is B2B data?
Simply put, Business to Business (B2B) Data is relevant business and contact information of a given company. It's primary used to fuel marketing and lead generation campaigns. The better the quality (accuracy & how recently it was confirmed) the better your results will be.
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The information contained in a typical B2B list would include general company contact details like the switchboard number, address and general email (enquiries@). Then any senior decision maker contact details like full name, job title, email and direct dial if available. Then there's information available from Companies house like the associated SIC codes used to categorise the company (e.g. SIC code 7379 is typically used by IT Support Companies), any financial information such as their recently filed turnover, established date, number of employees (per site or nationally) and anything else available
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The good news is with this information, you can see it's quite easy to hone in on very specific types of companies. Be aware though every time you add another layer of criteria, the amount of available data will shrink and it's no good starting a campaign with 12 target companies. Albeit they might be the first ones to receive a call/ email.
B2B data sources
There are two groups of B2B data: internal data and third-party external data. The internal data is data of contacts you have collected yourselves. This could be from the business card fish-bowl at an exhibition, from subscribers on your website, contacts you've added to a CRM from Linkedin or any other area.
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If your internal data is up to date and they're engaging regularly, this is considered excellent data and invaluable to any sales and marketing campaigns.
Most people we work with don't have a goldmine sat there of very warm, ready prospects. So they either require a refresh of their old data before a campaign starts (are they still actively trading, checking each contact is still at the business, the contact details are correct or if anyone new has taken the position) or there isn't anything worth starting with so it makes more sense to purchase a brand new list of contacts that meet your specific requirements from a third-party external data provider.
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